Business Intelligence Lab — NeuroMarketing, NeuroStrategy, NeuroFinance
The Brand Doctor of business intelligence.
Dr. Sodhi · Founder & MD, Bharat NeuroTech · Architect of NeuroCortex v2 · India's AI consultant
An operator who has positioned, priced and shipped AI for Indian and global founders — he'll rewrite this against your real competitive set and hand you the next 3 moves.
Business Lab online. Pick a module
// NeuroMarketing · NeuroStrategy · NeuroFinance — founder-grade decoding.
Engine: NeuroCortex v2 →
// Other pillars: → Human Lab · → AI Audit Lab
Essays from the Business Lab.
Neuromarketing in India 2026 — methods that ship, the rest is theatre
What neuromarketing actually is, why it matters more in India than the West, the 4 methods that ship work (IRT, eye tracking, biometrics, behavioural experiments), and realistic 2026 budgets.
Consumer neuroscience for Indian brands — what the lab tells us in 2026
Five neuro methods that work for Indian brands in 2026 — webcam eye-tracking, EEG mobile rigs, GSR, facial coding, IAT. Costs collapsed; the Indian calibration gap remains under-disclosed.
Nudge economics — what still works for Indian marketers in 2026
The eight nudges that work in Indian markets — defaults, family-anchoring, festival timing, WhatsApp channel, vernacular social proof — and the ethical line where nudges become dark patterns.
The Brand Doctor of business intelligence.
Dr. Sodhi · Founder & MD, Bharat NeuroTech · Architect of NeuroCortex v2 · India's AI consultant